TITLE:

Parlor Doughnuts Packaging Redesign Concept

DISCIPLINES:

Brand Identity, Illustration, Packaging Design

SOFTWARE:

Illustrator, Photoshop, Dimension

OBJECTIVE:

This project focused on creating a product visualization and packaging concept for Parlor Doughnuts using Adobe Dimension. Drawing from my experience working with the brand, I expanded its vintage Americana identity by utilizing the existing logo, color palette, and visual elements from Parlor’s current brand system. The project introduced a single-doughnut box designed to better protect the product while maintaining consistency with existing packaging, alongside a custom pattern and a location-specific illustration developed in Parlor’s established style. I also explored aligning Proper Coffee packaging more closely with Parlor’s brand identity to create a stronger visual relationship between the two. The final renders emphasize material, lighting, and composition to present the packaging as a cohesive and realistic product experience.

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